Conversion rate optimization tools only earn their subscription if they change what you do on your store, not just what you look at. Here's what we'd actually install.
| Tool | Best for | Price |
|---|---|---|
| Microsoft Clarity | Free heatmaps & session recordings | $0 |
| Hotjar | Advanced feedback & surveys | From $32/mo |
| Optimizely | Enterprise A/B testing | Custom pricing |
Microsoft Clarity — Best Free Option
Free heatmaps and session recordings with no traffic cap — the single highest-value free tool in this category, full stop.
Hotjar — Best for Direct Feedback
On-page surveys and feedback widgets layer qualitative insight on top of the same heatmap data Clarity provides for free.
Optimizely — Best for Enterprise Testing
Built for running dozens of simultaneous A/B tests across a large team — overkill below a certain traffic threshold, but the standard once you're past it.
FAQ
Do I need a paid CRO tool to start?
No — Microsoft Clarity is free with no meaningful limitations for most stores under a few hundred thousand monthly visits.
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