Entrepreneurship →
Starting and running a business: ideas, validation and the founder mindset.
Entrepreneurship: Turning an Idea Into a Viable VentureTest a Business Idea Before Committing to a Full LaunchExplore topic →Getting started with Strategy
Strategy is one of 12 topics in Business, with 4 stories. Use the feed below for the newest, or begin with the story readers open most.
Start here: Basics of Market Positioning Strategy
Latest in Strategy
A One-Page Decision Memo for Busy Teams
Make team decisions easier to act on with a compact memo covering ownership, options, evidence, and review conditions. Includes a worked example.
Guide
GuideBasics of Market Positioning Strategy
Give customers a clear reason to choose your offer. Learn how to define an audience, compare alternatives, and support a credible promise.
GuideA Step-by-Step Strategic Planning Guide
Build a strategic plan that connects evidence, priorities, resources, and accountability, with a worked example and a practical review process.
Choosing a Competitive Advantage Strategy
Compare cost leadership, differentiation, and focus to choose an advantage your customers value and your business can deliver.
More Business topics
Solopreneur →
Building a one-person business with the right systems, tools and focus.
What Is a Solopreneur? The One-Person Business ModelHow to Set Up and Systematize Your Solopreneur BusinessExplore topic →Leadership →
Leading teams well: communication, decision-making and culture.
Foundations of Effective Team LeadershipA Practical Checklist for Better Team LeadershipExplore topic →Finance →
Business finance basics: cash flow, pricing, budgeting and funding choices.
Business Finance: Cash Flow, Profit, Costs and ForecastsHow to Create a Reliable Business BudgetExplore topic →Operations →
Processes and systems that keep a business running smoothly as it grows.
A Monthly Operations Review That Leads to ActionThe Basics of Business Operations ExplainedExplore topic →Sales →
Sales processes, pipelines and tools that turn interest into revenue.
Sales Pipelines: Stages, Opportunity Records and ForecastsSteps to Building an Effective Sales ProcessExplore topic →Growth →
Repeatable ways to grow customers, revenue and reach.
What Is Customer Acquisition Cost? How to Calculate CACHow to Build a Customer Referral ProgramExplore topic →Customer Success →
Helping customers get value so they stay, expand and recommend you.
Customer Success: Outcomes, Lifecycle and Progress SignalsHow to Build a Customer Success FrameworkExplore topic →Case Studies →
Real-world examples that show what worked, what didn't and why.
What Is a Business Case Study and How Does It Work?How to Write a Business Case Study Step by StepExplore topic →Business Models →
How companies make money: subscriptions, marketplaces, usage pricing and more.
Understanding Common Modern Business ModelsA Practical Guide to Building Your Business ModelExplore topic →Digital Transformation →
Modernising a business with software, data and new ways of working.
Digital Transformation: Connecting Technology, Data and PeopleA Checklist for Modernizing Your Business OperationsExplore topic →