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Startups & Business

Tools for founders, picked from the operator's seat

Fundraising trackers, CRM stacks, and growth tools — reviewed by someone who's run real ad budgets and real P&Ls, not just read the spec sheet.

The founder's starter stack

Six tools we'd set up first, in order.

HubSpot CRM
Lead tracking & sales pipeline
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Notion
Docs, roadmap, and internal wiki
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Semrush
SEO and competitor research
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Kinsta
Hosting for your marketing site
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Klaviyo
Email & lifecycle marketing
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1Password
Shared credential security
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Guides & comparisons

Founder's Fundraising Stack

The tools we'd use to track investor pipeline and diligence docs.

Best CRM for Early-Stage B2B

Five CRMs tested for teams under 10 people.

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The 7-Tool Stack to Launch a Store

What we'd set up in week one of a new eCommerce brand.