What is Semrush?
Semrush helps marketers identify search opportunities, investigate competitors and monitor website health. Its SEO and AI-search plans connect research with ongoing rank and prompt tracking, rather than leaving teams with a one-off keyword list.
Key features
- Keyword and competitor research
- Scheduled position tracking
- Technical site audits
- AI visibility and sentiment reports on eligible plans
- Historical SEO data on Pro+
- Client reporting add-ons
Best for
- Planning an SEO roadmap
- Monitoring client rankings
- Prioritizing technical fixes
- Tracking brand visibility in AI answers
Who it suits
- SEO specialists
- Small marketing agencies
- In-house search teams
Who may not need it
- Sites needing only occasional basic checks
Free plan
Free tier: one demo project and 10 reports per day across vital tools; no credit card required. Checked Oct 26, 2026
Integrations and compatibility
- Google Analytics via reporting add-on
- Google Search Console via reporting add-on
- MCP access on eligible plans
Where it fits in a workflow
Use it to turn keyword and competitor research into an audit backlog and recurring visibility report. Reconcile external estimates with your own analytics before allocating budget.
Sources
Strengths
- Research and monitoring share a workspace
- Plans specify website and keyword allowances
- Reporting can include first-party Google data
Watch-outs
- AI-search tracking requires an eligible plan
- Additional users and reporting can cost extra
- Entry SEO plan is limited to five monitored websites and 500 tracked keywords
Alternatives
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